About

Senior Creative // Copywriter

For the past 18 months, I've held the role of Senior Digital Creative at Poke London. I’m fluent in idea generation using innovation and tech, but using creativity for the greater good gets my pulse racing most.

I've been working in the creative industries since I graduated University with a degree in creative advertising in 2009. The first few chapters of my career were in traditional agencies, where I crafted my writing skills. Six years later, I turned to the world of freelance. I've worked with incredible talent and produced all-singing, all-dancing creative campaigns for an alphabet of brands. Some have momentarily cracked through my chronic bitch face curse and squeezed a smile out of my bitter complex. Others, quite the contrary. 

I’ve tackled everything from tv and radio scripts, print, headlines and press releases to digital content, brand social channels, web banners and activation campaigns. But user experience is at the heart of everything I do.

3 Barrels – 3M – 888casino – Aero – Ambrosia – Andrex – Army – ASDA – Aspire – Benadryl – Berocca – Better Gyms – BiC – Birds Eye – Calpol – Canesten – Carlsberg – Clean&Clear – Coca Cola – Dairylea – Debenhams – Dulux – Economist – Ecover – Ed’s Diner – Energiser – GiveBlood – Glaceau Smartwater – Gumtree – Haagen Dazs – Halls – Harvester – Holiday Inn – Homebase – Hovis – HSBC – Imodium – John Lewis – Kenco – Kit Kat – Kleenex – Lacoste – Leopallooza – Lego Duplo – Lidl – Listerine – Lucozade – Malibu Rum – McDonalds – McVites – Mini – Mr Kipling – Nestle Fitness – Nissan – Nokia – Office – Orange – Oxo – Pantene – Pataks – Philadelphia – Philips – Post Office – ProPlus – Quality Street – Rimmel London – Rolex – Rowntree’s – Royal Caribbean – Sailor Jerry’s – Shell – Sky Atlantic – smarTrikes – Smirnoff – SSE – St John Ambulance – Starbucks – Sunsilk – Teenage Cancer Trust – Timotei – TomTom – Toni&Guy – Tourism Ireland –Trident – Unilever – Virgin Holidays – Vodafone – Volkswagen – Water Aid – Wilkinson Sword – Yorkie – Yorkshire Building Society

If you’d like to see what my sentences can offer your agency, clients, brand, magazine, website or publication, I’d love to hear from you via mandy@youngcreativecouncil.com.

 

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