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Apple
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Amazon
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Netflix
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FIFA
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Braun
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IBM
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BMW
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Uber
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Always
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Miro
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Gilette
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L'Oreal
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EE
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Nike
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Toyota
〰️ Apple 〰️ Google 〰️ Amazon 〰️ Netflix 〰️ FIFA 〰️ Braun 〰️ IBM 〰️ BMW 〰️ Uber 〰️ Always 〰️ Miro 〰️ Gilette 〰️ L'Oreal 〰️ EE 〰️ Nike 〰️ Toyota
A creative leader shaping digital storytelling since the MySpace era.
Currently:
Group Creative Director at VIRTUE, running the London & Europe creative department, where brands find their voice in culture.
D&AD AMBASSADOR, 2025 media Judge.
Previously:
leading the campaigns team at Monks - focussing on big concepts, content and campaigns across international and local clients, at the world’s biggest global content, data, and media powerhouse. Growing from 4 to 20+ creatives; both locally in the Netherlands and internationally in Buenos Aires. I developed a home for a tribe of experts with a focus on innovative, data-driven storytelling.
A purpose-driven, award-winning creative. Everything I create is rooted in user experience, digital behaviours, leveraging AI, emerging trends and platform-native storytelling to push the creative landscape forward. Recognitions: Clios, Eurobest, The Drum, Webbys, YouTube, DMAs.
Want to work together? I’d love to hear from you.
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