J&J came to MediaMonks NYC wanting to create a social campaign that'd educate viewers on the science found in their Aveeno lotions.
I lead the creative, that depicted stylised human-less experiement set ups. Using a strict art directional approach, we took a viewer from a lifestyle scenario to understanding what makes it so good for your skin, in a series of hero films and interactive social assets.
Role: Creative Direction, Copywriting, Shooting, Post Production