I freelanced at AnalogFolk during the UK General Election 2015. Everyone was vocal about it on social media, promising the most digital election to date.
Twitter was proving a central role in measuring sentiment towards different parties, and we wanted to reflect that with: The General Election according to Twitter. AnalogFolk loved the idea so much, they turned their front door into '10 Downing Tweet' for the day.
Complete with a digital installation, it turned a complex debate into a more digestible movement. Every time someone tweeted who they voted for, our installation would reflect it using each political party's colour.
Role: Creative Team, Copywriter