P&G wanted to reach a new audience - younger, males who typically fall under "Gen Z”. But as an entrepreneurial demographic that view the brand as expensive, we had to reach them on a level that spoke to them.
We developed a series called "Future Innovators". Teaming up with a younger generation, who use technology to better the world we live in - we gave them a platform to showcase their passion projects. Connecting and bringing them to a brand that constantly innovate.
Role: Creative Direction, Copywriting, Shooting, Post Production