Apple were looking for an agency to create a campaign for their APR stores across LatAm for the launch of the iPhone 11. With not many Apple Retail Stores in LatAm, it's their Premium Resellers that drive most sales - but brand control remains in Apple Park.
A big part of the brief was to ensure that the APR stores were hero and experts in helping you get the most out of your iPhone, of which "Do Your Thing” was born.
Working with our Mexico Office & our client in Cupertino, I lead the creative pitch - which we subsequently won - and therefore spearheaded the creation of our campaign across all media outputs and regions (including script-writing, art direction, the shoot and post production of each execution). Below are just a few deliverables that formed part of the larger multi-platform, fit-for-format toolkit.
This project is under an NDA, so will self-destruct from your mind once content has been watched.
Role: Pitch Lead, Creative Direction, Scriptwriting, Post Production