As the main sponsor and partner, BMW used Tomorrowland 2023 to cement its position as a leader in innovation, harnessing AI to craft exclusive social content.
Every Tomorrowland festival has an anthem — a track that unites and captures the spirit of the moment. While anthems are for everyone, they’re born from the mind of a single artist.
Our goal? To give our audience the chance to co-create at Tomorrowland. Blending participative creativity with AI, we enabled attendees to design their own personal festival anthem.
Role: Early concept development, Campaign & PR Strategy