Digital Group Creative Director
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BMW X TOMORROWLAND

As the main sponsor and partner, BMW used Tomorrowland 2023 to cement its position as a leader in innovation, harnessing AI to craft exclusive social content.

Every Tomorrowland festival has an anthem — a track that unites and captures the spirit of the moment. While anthems are for everyone, they’re born from the mind of a single artist.

Our goal? To give our audience the chance to co-create at Tomorrowland. Blending participative creativity with AI, we enabled attendees to design their own personal festival anthem.

Role: Early concept development, Campaign & PR Strategy