FIFA Women’s were looking for an agency to run their social accounts.
I led the creative side of the pitch, which we won - with a bold creative platform acknowledging women’s football isn’t where it should be. Yet. But it has seen landslide progress over the past decade – and that’s just the start.
We delivered a 360 campaign with fit for format assets across relevant channels, with traffic driving audiences to watch our hero film - that kicked off on International Women’s Day.
A State of Passion finds common ground, putting aside beliefs, gender, ideologies, even your favourite team….
It's the power that the sport has to unite every human despite any differences, or opposing views... Or inequalities, through our love for the game - with FIFA as the enabler.
Our campaign launched on IWD, with a film that celebrates how the world of FIFA is a beacon of inspiration to anyone who’s looking for athleticism, support and celebration. The impact of this collective grows as more like-minded spirits join a state of passion and find each other in football.
Role: Creative Direction, Pitch Lead, Copywriting