
EE's The Wembley Cup
Year three of the UK's biggest and most highly-anticipated YouTube Football series, with a live final at Wembley Stadium.
Using 32 influencers and 6 ex-professional players, we created cult football viewing. It reached over 48.5 million series views, sold over 34,000 tickets and hit over 2 million streams of the live final.
I crafted the set-up, structure and format of the series, came up with the challenges, wrote the scripts and was hands-on through the shoot & post production; to deliver a series with a finale that got more views than the Champions League Final!
Role: Lead Creative, Copywriter, Shooting, Post Production, Live Broadcasting









