Google tasked Media.Monks to guide digital and social media best practises for a Chromebook campaign in collaboration with the cult Netflix show, Sex Education.
Alongside Littlehawk and Essence, we crafted content that would engage with students on social media - with relatable laptop issues that could be avoided on a Chromebook.
Leveraging our expertise on how best to connect with specific audiences on different platforms, we created narratives that interrogated video duration, native in-app features and ensured we seamlessly integrated different aspect ratios.
Role: Creative Direction, Consultancy, Social Media Strategy