It’s 2020 and the world is in lockdown.
Rather than visiting costly salons, Braun wanted to empower women to start removing their body hair at home, on their terms.
With the need to reach a variety of different markets, women (and men) of all ages, wanting to remove body hair on different body parts - we came up with a dynamic campaign that looked at interests and home environments, to show that hair removal is finally easy - and in your hands. Our social-ready approach enabled hundreds of variations to reach the right person, with the right message at the right time.
Role: Creative Direction, Dynamic Framework Development, Creative Lead, Copywriting, Full Production